About the Grownida Innovation Center
In today’s competitive market, one of the most crucial strategies for businesses to survive and thrive is to incorporate external ideas and technologies into their operations, in addition to relying on internal solutions. Open innovation plays a key role in helping companies progress by minimizing R&D risks and costs, enhancing development efficiency, and engaging customers in the development process.
Company History
Pishgaman Exir Sabz Arvand Company, was established in 2019 with a focus on utilizing open innovation in the food industry. As the first private sector food innovation center in the eastern region of the country, the company received a license to establish itself in the Khorasan Science and Technology Park in 2013. This center successfully obtained a knowledge-based accelerator license for commercialization services from the Vice Presidency for Science and Technology in 2013. The Grownida Innovation Center has provided a platform for nurturing and developing innovative ideas from technologists, experts, and idea generators in the fields of food, agriculture, packaging, and nutraceuticals.
Mission and Vision
Mission
- Providing specialized services to companies in the food industry through international networking strategies
- Creating part-time job opportunities for students to enhance the country's knowledge base and job market.
- Utilizing the country's scientific and research capacities by defining targeted and applied research projects.
- Offering scholarships to doctoral and postdoctoral students to support higher education.
- Developing solutions to enhance food waste efficiency, reduce production costs, and protect the environment.
- Activating startups in food innovation, agriculture, and pharmaceutical supplements.
Vision
- Establishing a reputable position in food and agriculture innovation in the Middle East within three years.
- Introducing new and healthy food products to the market.
- Elevating technical knowledge and empowering human resources in innovation.
- Contributing to the country's economic development through applied research.
Groenida's Strategy
Transforming ideas into products that meet the needs of the food and beverage industry.
Supporting innovative activities in the food industry, to enhance the quality, safety, and health of food.
Providing comprehensive support for technology teams to foster job creation.
Expanding research and development (R&D) in the country’s food industry.
Offering training and specialized courses.
Engaging with members of the innovation ecosystem.
Establishing infrastructure for easy access to current information and resources in the food industry to enhance the knowledge and awareness of industry professionals.
Developing and implementing virtual research and development (Virtual R&D) models in the food industry, to improve efficiency, speed, and reduce costs associated with innovation processes.
The Story of the Grownida Brand
The Grownida brand was chosen after multiple brainstorming sessions with members of the Innovation Center and branding experts. By utilizing innovative branding techniques and incorporating keywords associated with the Innovation Center’s objectives and strategies, several names were generated. The ultimate selection from these options was “Grownida” a fusion of the English words “Grown” and “Idea”. This process exemplifies collaborative thinking in developing a distinctive brand identity.
Grownida Expert Team
Grownida Consultants and Mentors
