Are you looking to introduce a new formulation to the market or modify an existing product based on consumer preferences? Or perhaps you want to create a new and innovative product for branding purposes? For instance, the dietary supplements industry offers a unique market for beverage products. Our center has extensive experience in designing and developing new beverage products tailored to target customers. We can create a wide range of beverage products, including flavored water, fortified drinks, soft drinks, energy drinks, low-calorie drinks, dairy drinks, plant-based drinks, and coffee-based drinks. Additionally, we provide production cost analysis and optimization services based on market conditions.
Why is the Grownida Innovation Center the best choice for designing and refining beverage formulations?
1- Design based on community and distributor feedback: Our product design approach involves gathering ideas from various sources, including a specialized product evaluation panel, extensive market research, consumer feedback from social media, interviews, regional consumption patterns, and more. This information helps us create a product that aligns with the community’s preferences and is suitable for the target market.
2- Focus on raw materials: When designing new products, we prioritize the quality of raw materials. We ensure that materials are authentic, free from chemical and microbial contaminants and allergens, and are aware of their organic status, gluten presence, and more.
3- Attention to sensory characteristics throughout the product’s shelf life
4- Legal compliance: Our designed samples adhere to all relevant legal regulations and standards set by organizations such as the Food and Drug Administration. We also consider regional and international export standards when necessary.
5- Nutritional focus: We take into account special nutritional characteristics, such as low-sugar, low-fat, and low-salt products, when designing formulations.
Innovations that can be presented in this center include:
In the field of organic drinks, raw materials, especially flavors and colors, must be fresh and free from contamination. This issue is given serious attention in this center. Based on the technical knowledge and experience of experts, modern solutions are presented to overcome technical limitations. The final product is based on plant products, without additives, and with minimal processing. Additionally, the needs of the consumer and the market are observed along with national and international standards.
Another area of interest is the design of new products for people who seek to improve health and recovery. This group of products includes natural energy drinks, drinks enriched with essential amino acids (EAA) and branched-chain amino acids (BCAA), high-energy drinks, the use of dietary fibers and low-calorie drinks. Innovations in the field of sugar replacement are also available, preserving the taste and aroma of the product and reducing thermal processes. Flavor innovations, such as orange-vanilla, chamomile-blueberry, guava-strawberry, and even combinations of fundamental flavors in the beverage field, are feasible.
Challenges the center can help you solve:
Do you have a brilliant idea for a beverage product that doesn’t currently exist? But how do you determine if your idea is commercially viable? How do you know if it can be mass-produced and distributed? With us, you can accurately assess the feasibility of producing this product and consumer acceptance. We can provide you with the following services at different stages of idea development:
1- Are you in the idea development stage? We help you evaluate the success rate of your idea based on consumption patterns, local tastes, food habits, and the latest consumer and market trends. We use survey techniques, questionnaires, interviews, and social media data analysis to do this.
2- Is the idea proven to be successful and is there a similar product on the market? In this case, we help you evaluate and implement new product ideas according to the SWOT matrix (Strengths, Weaknesses, Opportunities, and Threats) and based on product characteristics such as size, shape, shelf life, weight, sensory characteristics, cost and raw materials offered in the competitor’s product.
3- Are you in the development and preliminary testing phase of the idea? We help you define the range of quality characteristics of the product. In this phase, prototypes are prepared more quickly and their development is subject to quality control, ensuring that the food product is produced in accordance with the standard or other legal requirements.
4- Are you in the pilot production phase of the designed product? In this phase, we help you make a detailed assessment of the chemical, physical, sensory and shelf-life characteristics of the product.
Our goal is to help customers prevent problems in production and sales and generally meet consumer demands
