Sensory Evaluation

Sensory evaluation is a scientific method used to analyze and interpret consumer’s olfactory, visual, gustatory, and tactile responses to a food product. By measuring the product’s quality from the consumer’s perspective, the formulation and production processes can be optimized to achieve the highest sensory evaluation scores. In a competitive market, continuous product improvement is essential. Sensory evaluation can be instrumental in developing new guidelines and ensuring quality control. The Grownida Innovation Center offers sensory evaluation services to manufacturers. To conduct a sensory evaluation of a specific product, it is crucial to implement an appropriate test method design that focuses on the desired characteristics. These methods are essential for evaluating the color, taste, aroma, and texture of the product using various scoring frameworks and specific laboratory conditions. Incorrectly performing the test can lead to inaccurate results, ultimately impacting consumer acceptance and weakening the brand’s position. Therefore, conducting sensory evaluation tests is a specialized activity that requires trained experts and the supervision of sensory evaluation specialists.